{"id":418,"date":"2025-10-28T17:50:45","date_gmt":"2025-10-28T17:50:45","guid":{"rendered":"https:\/\/conectapalancia.es\/about-babayaga"},"modified":"2025-11-05T16:16:37","modified_gmt":"2025-11-05T16:16:37","slug":"about-babayaga","status":"publish","type":"page","link":"https:\/\/conectapalancia.es\/en\/about-babayaga","title":{"rendered":"About BABAYAGA"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;80px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||40px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;BABAYAGA&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|700|||||||&#8221; title_text_align=&#8221;left&#8221; title_font_size=&#8221;52px&#8221; title_line_height=&#8221;48px&#8221; custom_margin=&#8221;||18px|||&#8221; title_font_size_tablet=&#8221;48px&#8221; title_font_size_phone=&#8221;35px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height_tablet=&#8221;48px&#8221; title_line_height_phone=&#8221;36.5px&#8221; title_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p dir=\"auto\" class=\"body\">I\u2019m Artur, a graduate in Food Science and Technology, and since my student years, I discovered that my true passion lies in fermentation. I started making kombucha experimentally, blending science and curiosity, until I realized I could turn that interest into a real project.<\/p>\n<p dir=\"auto\" class=\"body\">Over time, I decided to take the leap and create Baba Yaga Ferments, a brand born with the intention of bringing something different to the market: a kombucha crafted with technical rigor, but also with soul, capable of conveying a story and its own identity. The name is inspired by Baba Yaga, the Slavic mythological figure that represents wisdom and a deep connection with nature\u2014values I want to infuse into every bottle.<\/p>\n<p dir=\"auto\" class=\"body\">My goal is to show that from a rural area like Castell\u00f3n, it\u2019s possible to launch a strong business, innovate, and create high-quality products that reach different audiences: from those looking for a healthy alternative to those who want a versatile and fun drink to share on any occasion.<\/p>\n<p dir=\"auto\" class=\"body\">Baba Yaga Kombucha is a reflection of my commitment to sustainability, creativity, and a love for the artisanal process. It&#8217;s not just about selling a drink, but about building a project that unites tradition and modernity, science and culture, to offer a unique experience.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/conectapalancia.es\/\/wp-content\/uploads\/2025\/10\/bajo-baba-yaga_img_2094-YrD4qNJLl2S5ELBD.avif&#8221; title_text=&#8221;bajo-baba-yaga_img_2094-YrD4qNJLl2S5ELBD&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/conectapalancia.es\/\/wp-content\/uploads\/2025\/10\/baba-yaga_img_0378-m5K8LbnWKlSGaJNb.avif&#8221; title_text=&#8221;baba-yaga_img_0378-m5K8LbnWKlSGaJNb&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||22px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"body-small\" dir=\"auto\"><strong>Web: <u><a href=\"http:\/\/www.babayagaferments.com\/\" target=\"\">www.babayagaferments.com <\/a><\/u> <\/strong><\/p>\n<p class=\"body\" dir=\"auto\"><strong>Instagram: @babayagaferments<\/strong><\/p>\n<p class=\"body-small\" dir=\"auto\"><strong>Name: <\/strong>Artur Carmona Okhotnikova<\/p>\n<p class=\"body-small\" dir=\"auto\"><strong>Specialty: <\/strong>Non-alcoholic or low-alcohol fermented beverages<\/p>\n<p class=\"body-small\" dir=\"auto\"><strong>Location: <\/strong>J\u00e9rica<\/p>\n<p class=\"body-small\" dir=\"auto\"><strong>Phone <\/strong>634768577<\/p>\n<p class=\"body-small\" dir=\"auto\"><strong>E-mail: <\/strong><a href=\"mailto:acarmona@babayagaferments.com\">acarmona@babayagaferments.com<\/a><\/p>\n<p dir=\"auto\" class=\"body-small\">[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/conectapalancia.es\/wp-content\/uploads\/2025\/10\/bajo-baba-yaga_img_1875-YBgje4bo04iNvBZk-scaled-1.webp&#8221; title_text=&#8221;bajo-baba-yaga_img_1875-YBgje4bo04iNvBZk&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m Artur, a graduate in Food Science and Technology, and since my student years, I discovered that my true passion lies in fermentation. I started making kombucha experimentally, blending science and curiosity, until I realized I could turn that interest into a real project. Over time, I decided to take the leap and create Baba [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-418","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Babayaga \u2013 Creative &amp; artisanal space in the Alto Palancia region<\/title>\n<meta name=\"description\" content=\"Babayaga is born from the spirit of the Slavic mythical figure, symbolizing wisdom and a connection with nature. An artisanal project that supports the land, local raw materials, and creativity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conectapalancia.es\/en\/about-babayaga\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Babayaga \u2013 Creative &amp; artisanal space in the Alto Palancia region\" \/>\n<meta property=\"og:description\" content=\"Babayaga is born from the spirit of the Slavic mythical figure, symbolizing wisdom and a connection with nature. An artisanal project that supports the land, local raw materials, and creativity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conectapalancia.es\/en\/about-babayaga\" \/>\n<meta property=\"og:site_name\" content=\"Conecta Palancia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-05T16:16:37+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/conectapalancia.es\\\/en\\\/about-babayaga\",\"url\":\"https:\\\/\\\/conectapalancia.es\\\/en\\\/about-babayaga\",\"name\":\"Babayaga \u2013 Creative & artisanal space in the Alto Palancia region\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/conectapalancia.es\\\/en#website\"},\"datePublished\":\"2025-10-28T17:50:45+00:00\",\"dateModified\":\"2025-11-05T16:16:37+00:00\",\"description\":\"Babayaga is born from the spirit of the Slavic mythical figure, symbolizing wisdom and a connection with nature. An artisanal project that supports the land, local raw materials, and creativity.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/conectapalancia.es\\\/en\\\/about-babayaga#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/conectapalancia.es\\\/en\\\/about-babayaga\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/conectapalancia.es\\\/en\\\/about-babayaga#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/conectapalancia.es\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About BABAYAGA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/conectapalancia.es\\\/en#website\",\"url\":\"https:\\\/\\\/conectapalancia.es\\\/en\",\"name\":\"Conecta Palancia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/conectapalancia.es\\\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/conectapalancia.es\\\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/conectapalancia.es\\\/en#organization\",\"name\":\"Conecta Palancia\",\"url\":\"https:\\\/\\\/conectapalancia.es\\\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/conectapalancia.es\\\/en#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/conectapalancia.es\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/logo-dOqDOn5LnMTxqkDK.avif\",\"contentUrl\":\"https:\\\/\\\/conectapalancia.es\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/logo-dOqDOn5LnMTxqkDK.avif\",\"width\":768,\"height\":125,\"caption\":\"Conecta Palancia\"},\"image\":{\"@id\":\"https:\\\/\\\/conectapalancia.es\\\/en#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Babayaga \u2013 Creative & artisanal space in the Alto Palancia region","description":"Babayaga is born from the spirit of the Slavic mythical figure, symbolizing wisdom and a connection with nature. An artisanal project that supports the land, local raw materials, and creativity.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conectapalancia.es\/en\/about-babayaga","og_locale":"en_US","og_type":"article","og_title":"Babayaga \u2013 Creative & artisanal space in the Alto Palancia region","og_description":"Babayaga is born from the spirit of the Slavic mythical figure, symbolizing wisdom and a connection with nature. An artisanal project that supports the land, local raw materials, and creativity.","og_url":"https:\/\/conectapalancia.es\/en\/about-babayaga","og_site_name":"Conecta Palancia","article_modified_time":"2025-11-05T16:16:37+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/conectapalancia.es\/en\/about-babayaga","url":"https:\/\/conectapalancia.es\/en\/about-babayaga","name":"Babayaga \u2013 Creative & artisanal space in the Alto Palancia region","isPartOf":{"@id":"https:\/\/conectapalancia.es\/en#website"},"datePublished":"2025-10-28T17:50:45+00:00","dateModified":"2025-11-05T16:16:37+00:00","description":"Babayaga is born from the spirit of the Slavic mythical figure, symbolizing wisdom and a connection with nature. An artisanal project that supports the land, local raw materials, and creativity.","breadcrumb":{"@id":"https:\/\/conectapalancia.es\/en\/about-babayaga#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/conectapalancia.es\/en\/about-babayaga"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/conectapalancia.es\/en\/about-babayaga#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/conectapalancia.es\/en"},{"@type":"ListItem","position":2,"name":"About BABAYAGA"}]},{"@type":"WebSite","@id":"https:\/\/conectapalancia.es\/en#website","url":"https:\/\/conectapalancia.es\/en","name":"Conecta Palancia","description":"","publisher":{"@id":"https:\/\/conectapalancia.es\/en#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/conectapalancia.es\/en?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/conectapalancia.es\/en#organization","name":"Conecta Palancia","url":"https:\/\/conectapalancia.es\/en","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/conectapalancia.es\/en#\/schema\/logo\/image\/","url":"https:\/\/conectapalancia.es\/wp-content\/uploads\/2025\/10\/logo-dOqDOn5LnMTxqkDK.avif","contentUrl":"https:\/\/conectapalancia.es\/wp-content\/uploads\/2025\/10\/logo-dOqDOn5LnMTxqkDK.avif","width":768,"height":125,"caption":"Conecta Palancia"},"image":{"@id":"https:\/\/conectapalancia.es\/en#\/schema\/logo\/image\/"}}]}},"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/conectapalancia.es\/en\/wp-json\/wp\/v2\/pages\/418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conectapalancia.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/conectapalancia.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/conectapalancia.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/conectapalancia.es\/en\/wp-json\/wp\/v2\/comments?post=418"}],"version-history":[{"count":2,"href":"https:\/\/conectapalancia.es\/en\/wp-json\/wp\/v2\/pages\/418\/revisions"}],"predecessor-version":[{"id":420,"href":"https:\/\/conectapalancia.es\/en\/wp-json\/wp\/v2\/pages\/418\/revisions\/420"}],"wp:attachment":[{"href":"https:\/\/conectapalancia.es\/en\/wp-json\/wp\/v2\/media?parent=418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}