Belén Segarra

Degree in Fine Arts from the Polytechnic University of Valencia. She works as a freelance illustrator and art director in audiovisual and photographic projects.

Her illustrations are instantly recognizable. Characters and worlds that appear innocent but become complex when you look at them. A game between the naive, the supernatural, the delicate, and the outlandish.

Her work in the world of communication and advertising stands out.

Her origins were illustrations in small format: acrylics and water techniques that she has managed to take to the mural support and large format work, without losing the delicacy that these techniques gave her.

Numerous brands, festivals, and events have relied on her work and experience to create campaigns or modify spaces. Belén Segarra works from color, creating pieces that not only generate a sensation, but also a reflection.